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Confirm Remove
Duplicate Site
Fix the following
All slots and demand sources will be copied. You can rename the site before saving.
Import Slots from Another Site
Cannot import
All slots (except Quiz slots — copy those manually since they involve page-level architecture) and their demand sources will be copied from the selected site into this site. After import, you can edit Div IDs and demand sources as needed.
Add Website
Fix the following before continuing
No https:// prefix. e.g. magicgameplay.com
Add Ad Slot
Fix the following before continuing
Banner Div
Standard banner div
Popup
Overlay popup ad
YT-Overlay
Ad overlay on YouTube embeds
In-Image
Ad on article images
In-Page Carousel Div
Multi-source broadcast carousel
Quiz Widget
AI quiz with ads & leaderboard
Slider / Bottom Sticky
Corner slide-in card or full-width sticky strip
Rewarded
Branded consent + rewarded ad
Outstream
Floating video player card
Instream
Inline + floating video player
Flying Carpet
Interscroller / parallax in-article ad
Web Interstitial
Google full-page ad on navigation
Add one or more Div IDs. Each must match an id on your HTML element. Press Enter to add each one.
Div Sizes
Sizes served on desktop and tablet. Comma-separated e.g. 300x250, 728x90
Sizes served on mobile (≤768px). Comma-separated e.g. 300x250, 320x50
Internal ID used to track frequency caps. No HTML element needed.
Triggers (select all that apply — fires on whichever hits first)
seconds
% of page
When on, the popup fires only once ever per device (uses localStorage).
Frequency Caps (select all that apply)
e.g. 60 = at least 1 hour between shows. Works alongside the caps above.
Dismissal
Used by Auto Close and Delayed X modes.
Display
Vignette covers the full viewport — no width/height needed.
Mobile close pill text. Falls back to site default if blank.
Desktop card title bar text. Falls back to site default if blank.
Dark overlay behind popup.
Auto-close popup when a VAST or Video Player ad finishes.
Desktop Design Pool
Select designs to include. If none selected, all designs rotate randomly.
Mobile Design Pool
Select designs to include. If none selected, all designs rotate randomly.
Internal ID for this YT-Overlay slot. No HTML element needed on the page.
YouTube Targeting
Which YouTube iframes to attach the overlay to.
What happens if the user starts playing while overlay is showing.
Dismissal
Non-VAST ads close after this many seconds. VAST closes on video completion. Close button always present.
Internal ID for this slot. No HTML element needed on the page.
Sub-Type
Each type should be a separate slot with its own waterfall sources and ad sizes.
Which images this slot targets on the page.
Ad Sizes
Sizes served on desktop and tablet. Comma-separated e.g. 300x250, 336x280
Sizes served on mobile (≤768px). Comma-separated e.g. 300x250, 320x50
Bottom Strip
Shows a strip ad at the bottom of the content area as an alternative placement.
Flip Settings
Seconds the ad is visible before flipping back.
Image Targeting
e.g. .article-hero img, #featured-image
Comma-separated selectors. Leave blank for defaults.
Lazy Loading
Load ad only when image enters viewport.
Start loading N px before image enters view.
Video Ad Playback
Flip-Back / Collapse
For non-video ads (GAM, Direct, BannerJS, AdSense, In-house) — flip back / collapse overlay after this many seconds. Video ads collapse on completion.
Dismissal
Don't show again this session after user closes.
Only fire on visitor's first ever visit.
Frequency Caps (select all that apply)
Internal ID for this slot. Used to locate the carousel mount point on the page.
Div Sizes
Sizes served on desktop and tablet. Comma-separated e.g. 300x250, 336x280
Sizes served on mobile (≤768px). Comma-separated e.g. 300x250, 320x50
Navigation & Advance
Which navigation elements are rendered on the carousel.
Seconds between automatic slide advances.
Auto-advance also fires when carousel enters viewport, whichever comes first.
Mount Point
querySelector string — carousel renders inside the first matching element.
Must match the div ID on your article page.
Three child slots are auto-created: Bottom Banner (300×100), Wrong Answer (300×250), and Ad Gate (300×250). Add demand sources after saving.
Height of the quiz container on the article page. Default 400px.
Unique ID for this slider slot.
Used only for Bottom Sticky position; ignored for corner positions.
Text shown on the close button.
Triggers (select all that apply — fires on whichever hits first)
seconds
% of page
When on, the slider fires only once ever per device.
Frequency Caps (select all that apply)
e.g. 60 = at least 1 hour between shows.
Dismissal
Used by Auto Close and Delayed X modes.
Close slider when a VAST/video ad finishes playing.
Auto-triggered overlay asking users to support the publisher by watching an ad.
Button Trigger
Case-insensitive text match. Engine listens for clicks on any button containing this text.
Custom event dispatched on window when ad completes successfully. Your page code listens for this to deliver the reward.
Branding & Copy
Small publisher logo shown on the card (separate from Hero Image).
Shown briefly on reward completion for overlay patterns.
Hero Image
Curated SVG icon shipped with the engine. Options change based on the selected pattern.
Rendered as the hero image at the top of the overlay.
Exclude URLs
Rewarded ad will not fire on pages whose URL contains any of these patterns.
Triggers (select all that apply — fires on whichever hits first)
seconds
% of page
Frequency Caps (select all that apply)
Player stays hidden until an ad fills. One-by-one = first ad that fills plays. Parallel = all that fill play back-to-back (1 of N…).
Banner sources show for this long. Video ads play full length (Bumper: cut at this length).
Gap from screen edge.
Height of bottom sticky ad to avoid covering it.
Triggers (select all that apply)
seconds
%
Frequency Caps
Refire
When enabled, the player re-fires the demand waterfall after each ad completes. User dismissal permanently stops refire for that session.
Seconds after an ad completes before the next attempt. Also used as the retry interval when no ad fills.
Dismiss
Content Video
Direct URL to MP4 or WebM video file.
Inline Placement
Insert player after Nth paragraph if no div selector set.
Overrides paragraph insertion if set.
Float Position & Size (when Ad plays)
One-by-one = first ad that fills plays. Parallel = all that fill play back-to-back (1 of N…).
Seconds to wait before re-firing waterfall after all sources exhausted.
Instream player will not run on pages whose URL contains any of these patterns.
Triggers
seconds
%
Frequency Caps
Dismiss
Placement
Insert the unit after the Nth paragraph in the article body.
Container & Creative
Viewport-height percent of the scroll-reveal area. 100 = one full screen.
Appearance
Strip background around the centered creative.
Small label shown above the creative for IAB transparency. Leave blank to hide.
Internal name only — Google creates the full-page slot itself (no div needed on the page).
One GAM ad unit is tried at a time; if it's empty the next one is tried.
Link clicks to other pages on this site always trigger it. Optional extra triggers:
How often it can show is set in Google Ad Manager (default 1 per 10 minutes).
Edit Ad Slot
Fix the following before continuing
Add one or more Div IDs. Press Enter to add each one.
Div Sizes
Sizes served on desktop and tablet. Comma-separated e.g. 300x250, 728x90
Sizes served on mobile (≤768px). Comma-separated e.g. 300x250, 320x50
Overrides the site-level refresh interval for this slot only. Leave blank to inherit.
Triggers (select all that apply — fires on whichever hits first)
seconds
% of page
Popup fires only once ever per device.
Frequency Caps (select all that apply)
Dismissal
Used by Auto Close and Delayed X modes.
Display
Mobile close pill text. Overrides site default if set.
Desktop card title bar text. Overrides site default if set.
Dark overlay behind popup.
Desktop Design Pool
Select designs to include. If none selected, all designs rotate randomly.
Mobile Design Pool
Select designs to include. If none selected, all designs rotate randomly.
YouTube Targeting
Dismissal
Non-VAST ads close after this many seconds. VAST closes on video completion.
Sub-Type
Ad Sizes
Sizes served on desktop and tablet. Comma-separated e.g. 300x250, 336x280
Sizes served on mobile (≤768px). Comma-separated e.g. 300x250, 320x50
Bottom Strip
Shows a strip ad at the bottom of the content area as an alternative placement.
Flip Settings
Seconds the ad is visible before flipping back.
Image Targeting
Comma-separated selectors. Leave blank for defaults.
Lazy Loading
Video Ad Playback
Flip-Back / Collapse
Non-video ads flip back / collapse after this many seconds.
Dismissal
Frequency Caps
Div Sizes
Sizes served on desktop and tablet. Comma-separated e.g. 300x250, 336x280
Sizes served on mobile (≤768px). Comma-separated e.g. 300x250, 320x50
Navigation & Advance
Which navigation elements are rendered on the carousel.
Seconds between automatic slide advances.
Auto-advance also fires when carousel enters viewport, whichever comes first.
Mount Point
querySelector string — carousel renders inside the first matching element.
Wait time after ad fills + becomes visible. Default 3000ms.
Wait time when no ad fills. Default 1000ms.
Height of the quiz container on the article page. Default 400px.
Used only for Bottom Sticky position; ignored for corner positions.
Triggers (select all that apply — fires on whichever hits first)
seconds
% of page
When on, the slider fires only once ever per device.
Frequency Caps (select all that apply)
e.g. 60 = at least 1 hour between shows.
Dismissal
Used by Auto Close and Delayed X modes.
Close slider when a VAST/video ad finishes playing.
Button Trigger
Custom event dispatched on window when ad completes successfully.
Branding & Copy
Small publisher logo shown on the card (separate from Hero Image).
Hero Image
Curated SVG icon shipped with the engine.
Exclude URLs
Rewarded ad will not fire on pages whose URL contains any of these patterns.
Triggers (select all that apply)
seconds
% of page
Frequency Caps (select all that apply)
Banner sources show for this long. Video ads play full length (Bumper: cut at this length).
Triggers (select all that apply — fires on whichever hits first)
seconds
% of page
Freq Caps
Refire
When enabled, the player re-fires the demand waterfall after each ad completes. User dismissal permanently stops refire for that session.
Seconds after an ad completes before the next attempt. Also used as the retry interval when no ad fills.
Freq Caps
Placement
Container & Creative
Appearance
One GAM ad unit is tried at a time; if it's empty the next one is tried.
Link clicks to other pages on this site always trigger it. Optional extra triggers:
How often it can show is set in Google Ad Manager (default 1 per 10 minutes).
Duplicate Slot
Fix the following
A unique ID for the cloned slot. All demand sources will be copied across.
Copy Demand Sources
Error
Select a source slot to copy all its waterfall sources into this popup. Existing sources are preserved — copies are appended after them.
Add Waterfall Source
Fix the following before continuing
GAM
Google Ad Manager
BannerJS
Third-party JS tag
Direct Ad
Image or HTML creative
House Ad
Final fallback
VAST / VPAID
Google IMA SDK
Video Player
Instream / Outstream
AdSense
Google AdSense
GAM Rewarded
Rewarded interstitial
Direct Video
MP4 / WebM file URL
Type cannot be changed. Remove and re-add to change type.
Must start with / and include your network ID.
Leave blank to inherit the slot-level adSizes.
Sizes sent to GAM on desktop (viewport > 768px).
Sizes sent to GAM on mobile (viewport ≤ 768px).
e.g. a <script> tag from your ad partner.
🎁 GAM Rewarded Interstitial — user watches full ad to earn reward. No size needed. Consent given via Watch Ad button click.
Full GAM ad unit path. Must start with /network_id/.
🎥 Direct Video — MP4 or WebM file served directly in the outstream player. No ad server needed.
Direct URL to MP4 or WebM video file.
Price Floor
Sources with the same price floor are broadcast simultaneously. Highest floor tried first.
⚡ Our lightweight VAST player — parses VAST/Wrapper chains natively. Falls to next source on timeout or error. IMA SDK used automatically for VPAID.
Full VAST tag URL from your ad server. Must start with https://
Seconds before skip button. -1 = unskippable.
Ad aborted if it exceeds this duration.
Replays the ad when it completes and slot is in viewport.
Use Our Player for standard VAST/Wrapper. Use IMA SDK only if the tag requires VPAID.
Ad Placement
Seconds into content when ad fires.
⚡ Fails on timeout or script load error, then falls to next source.
e.g. a <script src="..."></script> tag from your video ad partner.
Instream plays inside a video; outstream is standalone.
◆ AdSense fills the slot using your publisher account. Fails if AdSense collapses the unit or times out.
Found in your AdSense account under Account → Account information.
Numeric ID from AdSense → Ads → By ad unit.
Sets data-ad-format. Use Auto for responsive units.
Sets data-full-width-responsive.
Required when format is not Auto.
Download Publisher JS
Embedded
Config baked into JS
CDN / Self
Fetches your config.json
Supabase Live
Direct DB connection
✓ Zero latency — no network call at page load
✓ Works offline — no external dependencies
✗ Re-download & re-upload JS when config changes
✓ Update config anytime — just re-upload config.json
✓ Anon key never exposed on publisher pages
✗ 1 extra network request per page load
✓ Fully live — dashboard change = instant on all pages
✗ Supabase anon key visible in page source
✗ Ads fail if Supabase is unreachable
Where you'll upload the config.json downloaded from this dashboard.
⚠ The anon key will be visible in the downloaded JS file and in page source.
Ensure your Supabase RLS policies only allow SELECT on waterfall tables.
Engine Options
GAM / GPT loading
BannerJS — count as failed when
When ALL sources in a slot fail
<script src="waterfall.js"></script>
Reports
Range:
→
—
Impressions
—
Unfilled
—
Fill Rate
—
Clicks
—
Avg Fill Time
Page Path
Ad Slot
Type
Ad Unit
Status
Fill Time
Clicks
CTR
Select a date range to load data.
⚙ Priority Optimisation —
Scoring Breakdown — based on ad_events history
Source
Priority
Adj Fill
CTR
Speed
Attempts
Confidence
Score
Weights: Adjusted Fill Rate 50% · CTR 20% · Fill Speed 10% · Position Bias Correction 15% · Reliability 5% · Final = raw × confidence